Heritage Home moving HQ to NC

May. 01, 2014 @ 08:59 AM

Heritage Home Group, which includes Broyhill Furniture and Thomasville operations in Caldwell County, is moving its headquarters from St. Louis to North Carolina.

The company has not said what city it is moving to, but all of the final options under consideration are within the greater Piedmont Triad area, a region that includes Greensboro, High Point and Winston-Salem, said Mark Semer of communications firm Kekst and Co., speaking for Heritage Home.

"Consolidating our operations in North Carolina furthers our intent to operate as one company with a singular focus on driving growth across each of our iconic brands," Semer said. "North Carolina is the heart of our industry, rich with talent and tenured expertise in home furnishings."

There have been rumors that the company would move to High Point, which gained traction in recent weeks as the company announced the hiring of several executives who it said would be based in High Point.

The closing of offices in the St. Louis-area towns of Clayton and Ballwin will result in 157 layoffs by the end of 2014, the St. Louis Business Journal reported.

A company spokesman told the Business Journal that 26 employees will be given jobs at the company's new headquarters in North Carolina.

KPS Capital Partners bought the assets of Furniture Brands International in U.S. Bankruptcy Court last November and reorganized them under a new business, Heritage Home Group.