Signs of change at hospital
You may have noticed new signs going up around Caldwell Memorial Hospital, and the disappearance of old signs saying "Caldwell Memorial Hospital."
On the side of the hospital and signs along the street it now says Caldwell UNC Health Care.
No, the hospital's name has not changed, but officials want you to know of its ties with the UNC Health Care system.
Efforts began a month ago, and are expected to take another two, to associate the hospital to the health care system on educational materials, its website, letterheads, forms and signs in and around the area.
"It's part of our way of bringing the UNC Health Care brand forward, to show the strength of the partnership and our existance with UNC Health Care," said hospital Public Relations Director Kimberly Edmisten.
A total of 10 signs are planned for the hospital and various medical practices affiliated with the hospital. Three are already up, said David Horn, vice president of business development.
Two years ago, the hospital began a search to find a partner to help strengthen its positioon as a provider and respond to the changing health care environment, a taks that was becoming increasingly difficult as an independent community hospital.
On May 1, Caldwell Memorial announced it was now owned by UNC Health Care, which also owns the UNC School of Medicine, Pardee Hospital in Hendersonville, Rex Healthcare and its provider network in Wake County, and hospice services in seven central North Carolina counties. The partnership means an infusion of at least $35 million in capital improvements and brings access to UNC Health Care specialty services not otherwise available in the region.