Problem gambling, often called gambling addiction, is quite common today. It is far more occurring than it used to be, and we have ease of access to blame for that. Well, not just ease of access, but also the development of advertisements and other enticing products.
While governments are doing what they can to prevent this from happening, ultimately, the casinos and bookmakers need to take things into their own hands to help prevent problem gambling and if possible, help those who are already addicted.
Here are some solutions to that problem
Adding Limits to Bankrolls
Every casino should do something to help prevent addiction. Bankrolls are common in the world of gambling, especially for people who have been gambling for a while. Punters often use bankrolls as their own preventive method. A bankroll is essentially a certain amount of money you set aside, to be used exclusively for betting. Great punters never exceed their bankroll and add more money to it. Great punters also add the right amount of money to their bankrolls, nothing that would make their overall life difficult.
And while that is true, great punters are also often not addicted to gambling, but can manage their hobbies reasonably and gamble in moderation.
Casinos can implement the usage of bankrolls, but with a hard limit. Many online casinos and sportsbooks do something similar to that, but rather with notifications as opposed to hard limits. For some people, however, hard limits should be enforced, at least until they get a hold over their addiction.
Gambling advertisements have become much more user-friendly. They target people specifically, almost mercilessly. Many advertisements go above and beyond, showing a happy life, people gambling like it is a game, spending money and smiling all the time. The truth is far different, and it is not often that you get to smile while losing a lot of money.
Advertisements need to be adjusted in order to be as much of a warning as they are advertisements.
When online, these advertisements find you really quickly. Search for a casino or sportsbook once or twice and you will already be bombarded by targeted ads. While ads are a way of living and earning money, their content should be adjusted accordingly.
A Financially Stable Customer is a Customer Who Will Return
If your customers spend all their money and go into the red, end up having to take loans and eventually lose their houses or apartments, your brand as a casino or sportsbook could also suffer. Not only could your brand suffer, but you would most certainly lose a customer. Someone without money cannot gamble, it is very simple.
By helping their customers, casinos and sportsbooks get to keep earning money and maintain a positive reputation, both of which are essential and go hand in hand.
Connections to Problem Gambling Helplines
Some online casinos and sportsbooks have numbers to helplines on their home pages. Many sites have no links to any helpline, anywhere, let alone their home page. By providing already problematic gamblers or those who can become problematic with a helpline, or a notification, even, when they exceed some betting limits, casinos can help their customers stay rational and addiction-free.
Customers who gamble occasionally are definitely going to spend more money, in the long run, than those who spend everything at once and never return. Casinos can profit from a returning customer, while nobody profits from problem gamblers, not even casinos and sportsbooks.
These are just some solutions to problem gambling which casinos and sportsbooks should implement.